i-Cable News is one of the popular news outlets in Hong Kong, with approximately 300,000 active users per day. The website aims to attract users to explore more news content in order to generate higher revenue from online advertisements. Our role is to analyze the common behavior of online advertisements on news websites globally, study the limitations of the advertisement provider, and understand the business requirements. Based on this research and analysis, we will work towards enhancing the user experience on the website.

This is revamp project for the i-Cable News mobile application. Before designing the layout, we conducted user interviews and competitor research to understand the needs, trends, and expectations for a news app. We also conducted two rounds of usability testing to ensure the best user experience.

As part of this project, we have included both a light mode and dark mode in the application. These modes were implemented based on research indicating their importance in facilitating article readability for users.

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The project involves creating a corporate website with a strong branding presence. We not only design the website to be responsive and aligned with current internet trends, but we also develop it using Webflow. This means that customers will be able to easily update the website's content using the Content Management System (CMS) at any time.

Blue Insurance is the first digital life insurer in Hong Kong. This project involves the design of the corporate website and the quote and buy website. On the corporate website, users can view the details of each insurance plan and receive an estimate based on their background information. Once users have decided to make a purchase, they will be directed to the quote and buy journey. This journey includes creating an account, completing the eKYC (Electronic Know Your Customer) process, and making a payment. Prior to the website design, we also conducted the GA design sprint workshop and competitor research to understand the project goals.