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Digital product design services focused on business goals

Epic Tree believes that websites, apps, and backend systems should deliver real commercial value for your business. The right UI/UX design is what turns a product into something truly useful. We focus on designing practical, reliable digital products that help you achieve your business objectives.

Our Services

User Experience (UX) Research

We use methods such as workshops and interviews to understand user expectations and core values, in order to design truly practical digital products.

Website Design

User-centred design that delivers clear, trustworthy messaging and smooth experiences — turning traffic into enquiries, conversions, and real commercial value.

Mobile Application Design

Focused on more intuitive user flows that make tasks easier to complete, increasing retention and continued use so your app is genuinely useful and lasts.

Backend System Design

Built around efficiency and ease of use — significantly reducing daily operational burden while giving you clear visibility into your business.

What Makes Epic Tree Different

No complicated communication layers

Work directly with a senior designer — no account managers or other middlemen. Your needs are communicated instantly, so decisions can be made faster.

Flexible scope

Once you provide a clear direction, design work can start immediately. Billing is based on actual Man-Days used, keeping the scope flexible.

Scalable design team

Your needs can be handled by a single UI/UX Design Freelancer, or expanded into a design team when required — staying efficient and flexible.

Pause or restart anytime

We know design needs are not fixed. Once a phase is complete, you can pause the collaboration at any time. When you need us again, Epic Tree is ready.

Meet Epic Tree Founder Sion Chan

Sion Chan

Sion has worked on projects of different scales in the tech industry and understands the full digital product development process, offering professional and comprehensive design services.

9+ years of UI/UX and product design experience

Specialises in designing websites, apps and digital products with business goals at the centre, while valuing user experience, consistency, usability and practical implementation.

Master of Design Strategies

Graduated from The Hong Kong Polytechnic University with a Master of Design in Design Strategies, and received a fellowship.

T-Shaped Designer

Beyond UI/UX Design, experienced in product ownership, project management and digital marketing, with practical front-end understanding of HTML, CSS, JavaScript and React Native.

Want your website or app to actually deliver results?

Tell us what you’re building, improving, or redesigning — and what outcomes you want it to achieve. We’ll help you figure out the right design support.

FAQ

Q1. Is Epic Tree a freelancer or a design agency?

Epic Tree operates as a senior designer-led hybrid model. Projects can be handled directly by Sion Chan as a UI/UX Design Freelancer, or expanded into a design team when needed.

Q2. What types of projects or companies are suitable?

We work with projects of all kinds — whether you’re building from scratch, improving, or redesigning a website, app, or internal system. Startups, growing companies, and larger organisations are all welcome. We’re especially well-suited for projects that need flexible scope, fluctuating workloads, or clear goals around increasing enquiries, conversions, or operational efficiency.

Q3. How do you ensure the design actually delivers results?

We start by defining clear business metrics with you (such as enquiry rate, conversion rate, or task completion rate). We then use data tracking to verify whether the design is producing real results, and use those insights to guide further optimisation.

Q4. What deliverables will I receive at the end?

There is no fixed list of deliverables — it depends on the project needs. Typical outputs include Figma files, prototypes, Design Systems, and developer handoff specs. When required, we can also build and deliver complete websites in Webflow.

Q5. Is there a limit on the number of revisions?

No. Because we work with flexible scope and bill by Man-Day, revisions are simply counted as part of the actual time spent. There’s no need to lock in a fixed number of revision rounds upfront.

Q6. How does pricing work?

Before starting, we provide an initial Man-Day estimate based on the scope and collect around 50% as a pre-payment. Each month we share a timesheet and deduct from the pre-payment first. Once the pre-payment is used up, the remaining Man-Days are invoiced at the end of the month.