Epic Tree | Project Showcase: i-CABLE News

Project Brief

A full revamp of the Cable News app, preserving its editorial credibility while redesigning the interface to match modern reading habits and balancing ad revenue with user experience.

Project Type

Mobile App

Involvement

UX Audit UI Revamp & Design Ad Placement Design System Usability Testing Front-end Development

No. of Service Pages

40+

No. of Component

20+

Impact

Benchmarked leading local and international news apps to align the information architecture and reading experience with modern user habits, while preserving Cable News's brand credibility
Reserved space for ad placements without compromising user experience, balancing commercial needs
Redesigned the user flow to guide users toward more content pages, increasing engagement
Validated three design directions through usability testing, and built a design system alongside hand-coded front-end implementation for a data-backed, high-fidelity result
Post-revamp, UI/UX-related negative reviews on the App Store have nearly disappeared, with remaining feedback focused mainly on technical issue

i-CABLE News

40+

20+

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