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Club Like

Project Brief

Club Like is an e-commerce platform under The Club loyalty ecosystem. As a designer within a Scrum team, I redesigned the Home Page and Category Page, added a feature letting users redeem gifts with The Club points, and led a wide range of other UX improvements across the shopping experience.

Project Type

E-commerce Website

Involvement

UI Design UX Design Interactive Prototyping Responsive Design

No. of Service Pages

40+

No. of Component

30+

Impact

  • Worked as a designer within a Scrum team, contributing a wide range of UX improvements across the shopping experience beyond the highlighted projects
  • Redesigned the Home Page and Category Page, improving the overall shopping flow and information architecture
  • Designed a feature letting users redeem gifts with The Club points, connecting the loyalty ecosystem with the e-commerce experience
  • Hand-coded interactive, responsive prototypes for multiple new pages for front-end developers to build from directly, reducing the gap between design and development