Epic Tree | Project Showcase: Club Hope

Project Brief

Club Hope is an online CSR platform under The Club (HKT), using a gamified experience to raise public awareness of communities in need and raise funds for charity. Led the game mechanic design, art direction, and stage design, hand-drew all the 2D art and animation, and directed the 3D models — starting from my own 2D concepts and working with a vendor to build them out.

Project Type

Gamified Web Experience

Involvement

Game Mechanic Design 2D Illustration & Animation 3D Asset Direction UI/UX Design

No. of Service Pages

20+

No. of Component

10+

Impact

Led the game mechanics and stage design, letting users unlock different zones as they progressed
Set the art direction for the whole platform, hand-drawing all the 2D art and animation
Took the project from concept sketches to finished assets, working with a vendor to turn 2D designs into 3D models
Carried UI/UX design through the whole platform, keeping the gamified experience clear and easy to use
Used gamification to boost user engagement with the CSR cause, supporting The Club／HKT's corporate social responsibility goals

Club Hope

20+

10+

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